Barona’s responsibility reporting, started in 2021, had outgrown Excel. Managing data across multiple entities became too complex and resource intensive. The company needed a more structured process to support its long-term responsibility goals.
Barona implemented the Intito ESG Solution on IBM Planning Analytics, using an already familiar platform used in their business and financial forecasting and planning. Together with Intito, cross-functional teams from communications, HR, finance and business units structured ESG data and established a scalable foundation for integrated reporting.
Spring 2025 marked the first time the company’s group-level responsibility report was prepared with support of the newly implemented reporting tool. The project revealed data gaps, provided a roadmap for improvement, and strengthened the company’s readiness for future reporting.
With Intito ESG Solution we built an efficient and scalable foundation for responsibility reporting. It will help us integrate ESG into our broader governance model, thereby supporting responsible long-term development.
Barona began responsibility reporting in 2021, not because regulation demanded it, but because it is a core value. As reporting expanded, it became clear that spreadsheets could no longer manage the scale and complexity. With multiple business units, large volumes HR data, and growing expectations for transparency, the company needed a structured system to ensure both efficiency and reliability.
“Planning Analytics allowed us to build on existing structures and knowledge, while keeping things efficient and manageable. We had implemented Planning Analytics for financial planning in Bravedo in 2019,” explains Sanna Szortyka, Head of Business Controlling at Barona.
Barona selected the Intito ESG Solution to replace fragmented Excel sheets with a platform capable of scaling. The choice was natural: Planning Analytics was already in use for business and financial planning, meaning SaaS platform licenses, data structures, and expertise were in place.
The project brought together finance, HR, and Data teams in a collaborative process guided by Intito. While Intito focused on building the system and structuring data, ESG consultancy Third Rock contributed regulatory expertise, helping Barona interpret CSRD requirements and materiality assessments. This combination ensured that the project progressed both technically and from a compliance perspective.
“There were times when I only had an hour to focus on the project and Intito reacted immediately. Their quick response time made the whole collaboration smooth and effective,” Sanna Szortyka emphasizes.
While the first reporting cycle still required some parallel Excel work, the new solution helped structure ESG data and reveal gaps that would need to be addressed over time.
“The exercise was valuable because it forced us to see where Bravedo had data gaps. Starting early gave us the time to improve step by step,” says Intito’s project lead Terese Jonsson.
The ESG Solution now gives Barona a structured way to collect, organize, and analyze responsibility data across the group. Efficiency comes from aligning ESG reporting with financial processes, reducing manual effort, and moving toward a single version of the truth across the organization.
Although reporting requirements such as CSRD continue to evolve, Barona’s motivation goes beyond compliance. By investing early in structured reporting, the company has created a foundation that supports long-term responsibility goals, from emissions reduction to workforce wellbeing. It also prepares Barona for future regulatory needs.
“With Intito ESG Solution we built an efficient and scalable foundation for responsibility reporting. It will help us integrate ESG into our broader governance model, thereby supporting responsible long-term development.” says Sanna Szortyka.
Barona sees the first reporting round as a foundation to build on. The next steps focus on developing emissions calculations to cover all categories, in line with the company’s commitment to SBTi (Science Based Targets initiative). From the HR perspective, the priority is to ensure data flows automatically into Planning Analytics, reducing manual work and strengthening reliability.
With these developments, Barona continues to advance sustainability reporting, ensuring it remains structured and future-oriented.
Intito ESG Solution
IBM Planning Analytics